After a couple of years of bad harvests, the Kashmiri cherry looks set for a bumper crop this year. The state accounts for a significant part of the Indian cherry production, but cherry growers faced losses in the last two years due to unseasonal changes in the weather.
In fact, it has been reported that cherry sales this year have seen some fall in prices with reports of the price of some varieties declining by as much as 60 percent from last year's prices. While the season generates much employment, attracting labourers from other districts, from the growers' perspective, labour costs can also be crippling with almost all the work needing to be done by hand.
The demand for cherries come mostly from outside the state, with large shares of the exports heading to markets in Mumbai as well as Delhi, Bangalore and Chennai. While locals and seasonal tourists enjoy the fruit, a large share of the cherries are bought by canners. And with only a few players in the canning industry and thousands of fruit growers in the region, the canners can drive down the price during a good harvest. An additional threat looms over the industry with the possibility of the importation of cherries from countries where the fruit is larger, such as China and Turkey.
To help local cherry growers receive a fair price, some suggest a market intervention by the government. Another suggestion is the establishment of a canning factory by the government, which could go some way in regulating the crop's price.